Bringing Geographical Information Systems into Business

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"...a useful introduction to GIS in business for those who have not yet convinced management of its importance..." (GI News, July 2000)

From the Publisher

Integrating theory and practice, it takes a look at GIS from the dual perspective of information systems and the applications of GIS in business. Considers the development of GIS from specialist geographical systems to business information systems supporting organizational needs. Also examines the contributions that GIS can make to decision making in business at various levels. Introduces the reader to specific problems and issues concerning spatial data. International case studies are used from such corporations as Arby's, IKEA, Levi Strauss and Conrail.

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Product Information

Shipping Weight:1.4 pounds

Packaging Size:6.2 x 0.9 x 9.4 inches